Mobile Moments

When social media became popular, Relationship Marketing came into play. Suddenly, what had always been a one-sided communication became a conversation between businesses and their prospects.

Technology has transformed the traditional purchase journey into a series of micro-moments in which we turn to our devices to access information and take action instantly.

EMV changes, security concerns, and technology enhancements have raised the stakes for competition amongst retail fueling brands. Oil Companies and merchants are doubling down on loyalty programs as.

Gulf Oil and Discover Financial Services launched a summer savings campaign geared to reward consumers for downloading the new Gulf Pay app and linking their Discover card as the preferred payment.