When social media became popular, Relationship Marketing came into play. Suddenly, what had always been a one-sided communication became a conversation between businesses and their prospects.
Relationship Marketing came and went, and was followed by Personalization Marketing. Data gathering allowed brands to provide tailored offers based on purchase behavior and preferences.
We've now entered the Era of Experiences, where Relationship Marketing and Personalization on their own are not enough to win a customer. A brand must strike a balance between rewards, customization, and convenience to create an unsurpassable experience.
Join the webinar to learn what it takes to create a valuable experience that sets you apart from the competition.