THE DIGITAL DRIVE REPORT

The new Digital Drive Report, a PYMNTS collaboration with P97 Networks, is based on insights from over 5,000 commuters. The report includes over 260 data points outlining how commuters are using connected technology behind the wheel, how they prefer to connect, the types of purchases they are making and the factors that could alter their future behavior.

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Curious What's In The Report?

Commuting is becoming the ultimate contextual commerce experience for drivers. Connected devices are turning what was once a means to an end — a way to get to work and back home — into an end to a means. The new world of helping commuters find, order and pay for things during their commute like gas and parking, goods and services to pre-ordering and pre-paying for coffee, food and groceries is here.

53.3% of commuters are turning to voice assistants to connect while driving

On average, commuters ordered coffee for pickup at a drive-thru window 65 times per year

36.6% of commuters who use voice assistants connect to the internet using their mobile devices

About P97

P97 Networks

P97 is a mobile commerce and digital marketing platform that connects merchants in the retail fueling industry to their consumers by enabling mobile payments and the delivery of targeted digital offers.

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