P97’s mobile commerce platform is changing the way oil brands engage with consumers.
P97 won the 2019 Best Mobile Interactive Customer Experience Award for for our work on the My Phillips 66 App. Every year, the Interactive Customer Experience Association (ICX) recognizes technology suppliers and brands that are changing the face of the customer experience at its annual Elevate Awards ceremony at the ICX Summit, and this year P97 was honored to be the recipient of this prestigious award.
In this new era of customer experiences, Phillips 66 is changing the way drivers fuel their vehicles at the pump by providing a mobile app and new user experiences. The My Phillips 66 app is helping attract new consumers to their brand and reward them for their loyalty.
Build loyalty by rewarding consumer behavior with incentives and targeted offers that matter the most to consumers.
Increased store visits and basket size with targeted offers during the purchase journey.
Optimize your customer experiences with new check-out experiences, including self-check-out to skip the line and pre-order/pre-pay/curbside delivery.
Get to ‘know your customer’ through client registration on the mobile app and omni-channel marketing programs