Steve Moses

Recent Posts

Marketing Meets GDPR, Part 2

In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII).  We then considered the process of gaining customer consent.

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Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet



For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is.

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