How to Use Push Notifications to Drive Business

Think about all the various messages you receive in a day. Some are verbal, some are in your inbox, some are written and others are on your phone. Which ones do you give your attention to? Most.

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5 Key Ingredients of the Most Successful Digital Offers

You can work long and hard to create digital offers and coupons for your QSR brand. However,if they aren’t relevant, valuable, or easy to redeem, they won’t convert, negating your investment and.

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How to Engage Millennials at Retail Fueling Stations

It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New research shows that millennials are slowly becoming disenchanted with the idea.

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The Time for Mobile is Now

Let this sink in: this year, mobile will finally surpass TV as the medium attracting the most viewer minutes in the U.S. That means smartphone users are now spending more than three hours and 35.

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Mobile Offers Continue to Increase Sales in the Convenience Industry

The retail industry is at a crossroads. With more consumers opting for a wider selection of products online, brick and mortar stores are increasingly being seen as quick, on-the-spot locations.

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P97 Earns the 2018 North American Technology Innovation Award from Frost & Sullivan

Frost & Sullivan's top research analysts conducted an analysis of the North American in-vehicle mobile commerce platform market and awarded P97 with the 2018 North American Technology Innovation.

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How to Future-Proof Your Business Through Mobile Commerce

It seems every aspect of our lives now has a mobile component. You can get a ride, a hotel room, clothes, or even fresh produce from your phone. You can pay bills on-the-go or even buy gas at the.

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Marketing Meets GDPR, Part 2

In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII).  We then considered the process of gaining customer consent.

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Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet

 

 

For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is.

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Donald Frieden Discusses the Future of the Connected Car with PYMNTS.com's Karen Webster

 

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